Blogging is hard, because it requires a writing skill; Facebooking is easy, because simply by updating mundane information as your status, you're exist on Facebook. Blogging therefore, is a practice you need to put more efforts into it, and harder to maintain; Facebook could be your quick way to connect to your audiences, and it's easy to maintain -- but one liner status and comments are also easy to forget.
Therefore if your goals is to establish a personal branding, then blogging (and blogwalking) is a very powerful tool.
If in the past you would require to publish a writing on a well-known magazine or newspaper to get noticed, blogging offer a lower entry barrier to be getting known; a name and (free) platform and space to host your writings, and you're all set to go promoting the most important brand you'll ever manage; yourself.
It would still requires you to actively maintain it, actively done SEO initiatives, and actively promotes it, but you can start it quick and painless instead of having to face lengthy process of article submission to the print medias. Not to include rejections.
But this doesn't mean however, that you should alienate everything non-blogging from your personal branding efforts, because we can't deny that to become known, you have to be exist in places where the crowds gathers; Facebook, Twitter, LinkedIn, Digg, Kompasiana, etc. But how could you maintain your existence in all of those places at once? At some time in history, this does mean that you should be "physically" exist there, creating different posts from one to another, interacting with different people at different location, thus resulting in much time spent for maintaining, instead of advancing forward. It requires a lot amount of time to spare; and with the list of the networking sites keep on getting bigger, you would hardly keeping up with them in short time.
So how you could you maintain your existence in multiple networks/sites, yet can still maintain it w [...]
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