So when you're poor and your competitors are giants, guerrilla marketing might be your only way out, a little shortcut here and there might be justifiable. But when you're finally grow big, sophisticated, and trying to win new markets, guerrilla warfare should not be the only strategy you have; or perhaps shouldn't even included in your options anymore.
Do you have habits or skills you mastered through the hard times, but now you know you should get rid of to make a real significant improvement? I believe you do, I believe we all do.
So likewise, when a brand had learned through its upbringing a glued and patched sets of User Experience for their customers that have keep them in business, but now they see that it flawed, or even hinder it to achieve further improvements, it might be a time to unlearn some old tricks, improves the ones that work, and create a new refreshed User Experience.
The most constant thing in live is changes; you can embrace it and create improvements, or you can avoid it and create setbacks. (byms)
Read more at: http://blog.bayuamus.com